FINCH WEAR: the top-notch Ukrainian clothing
Repeating urban architecture forms of the large cities, modern clothes acquire strict and simple outlines, but still remain sophisticated within - in their very essence - in fine details and fancy cut. FINCH team is trying to catch these metamorphoses and "capture" in their products.
FINCH clothes created for self-identity, when the key element of style is an individual, his or her charisma and inner world.
FINCH brand was created in 2013 by family design duo of Kate Biakova and Maxim Holub. They have been releasing capsule collections during these years, gradually changing their style from streetwear to designer clothing, developing the brand and working on its unique DNA.
At the end of March 2015 the designers successfully presented their first full-fledged ready-to-wear collection on Mercedes-Benz Kiev Fashion Days in the scope of Fashion Scout Kiev, the platform for young designers.
FINCH clothes created for self-identity, which is not hidden behind the clothes but carefully emphasized. The designers are convinced that the key element of style is an individual, his or her charisma and inner world, while clothes only serves to emphasize the person's individuality by means of form and color. Therefore, even the cut is complexed, it doesn’t look pretentious because of the restrained colors.
Colorful finch bird (which is a brand’s logo now) was created as a T-shirt print inspired by charismatic exotic birds. This print lays as the basis of fundamental changes in the life of the designer couple.